Project HQ · Updated 2026-06-11 · Brand North / George "GK"

Everything we have built for Archangel Centers, in one place.

New 163-page site on staging, 28 brand-locked infographics, the first definitive hub article, query-responsive sections for all 8 drug pages, and three full audits of the new build with every fix mapped. This page is the single link for the whole engagement.

163pages built on staging, fully audited
28finished brand infographics
4,002words, first hub article shipped
64snippet-ready FAQs across 8 drug pages
45new page opportunities mapped
5launch blockers identified pre-cutover
01

The New Site

GK locked Option B on 2026-06-06; AZ is implementing it on Netlify
WhatURLStatus
Staging, the new site (163 pages, Option B build)https://archangelcenters.netlify.appCURRENT BUILD
Production today (old WordPress, until cutover)https://archangelcenters.comLIVE PROD
Design candidate A, premium Ascend-pattern build (92 pages)https://arch-tinton-vercel.vercel.appCANDIDATE
Design candidate B, current-site rebuild, 98% URL match (CHOSEN)https://archangel-centers-rebuild.vercel.appGK'S PICK
Design candidate C, original black/gold designhttps://archangel-white-rebuild.vercel.appCANDIDATE
3-way design picker shown to GKhttps://archangel-design-picker.vercel.appREFERENCE
Directory of all 18 rebuild deployshttps://archangel-index.vercel.appREFERENCE
02

Infographics

Style locked: Gold Line Editorial on black, logo top-left, every PNG QC'd
Addiction hub infographic set

Addiction Hub Set

7 infographics for the /addiction pillar page: DSM-5 themes, continuum of care, warning signs, recovery path.

View gallery →
Drug pages infographic set

Drug Pages Set

21 infographics across all 8 substance pages: opioids, fentanyl, heroin, cocaine, benzos, meth, prescription, polysubstance.

View gallery →
Style decision page

Style Decision Page

The 6 black-background treatments GK chose from. Winner: #1 Gold Line Editorial. Secondary styles approved for variety.

View options →

More references: final editorial set · blackboard style · head-to-head · exploration matrix

03

SEO Content

Built from live Google data (geo-locked PAA harvests), every claim source-cited

The /addiction Hub Article

4,002-word definitive article covering every substance type. 14 FAQs in snippet format, claims ledger with source URLs, schema included. Ready for AZ to publish.

SHIPPED30 PAA harvestFAQPage + MedicalWebPage schema
Read the article →

Drug Page Sections, All 8 Pages

A definition block plus 8 query-responsive FAQs per substance page, 64 total, all 40-50 words and lead-with-the-answer. Mirrors what people actually ask Google in New Jersey.

SHIPPED240 PAAs harvested8 definition blocks
View sections →

Handoff files for AZ: hub article markdown · drug sections markdown

04

Audits of the New Build

All 163 staging pages, three lenses, run 2026-06-11
5 launch blockers, must fix before cutover
  1. Flip the staging noindex at cutover or the site is invisible to Google
  2. Remove self-serving AggregateRating schema on 25+ pages (Google policy violation)
  3. Fix the title template: brand appears twice on 88 pages, 146 titles over 65 characters
  4. Add author / medical-reviewer / date markup sitewide (E-E-A-T currently 4/100 on a medical site)
  5. Build the 301 redirect map from the old WordPress URLs

Full Technical Audit

4 layers per page: on-page SEO, schema/entity, E-E-A-T compliance, content quality. A specific fix list for every one of the 163 pages.

on-page 87entity 71E-E-A-T 4content 84
Open audit →

Semantic SEO Audit

Topical-authority analysis: 45 missing page opportunities (detox, medications, insurance payers), internal-link bridge plan, and the 8-week publication schedule for launch.

45 new pages mappedlaunch plan
Open audit →

Content Quality Scores

Every page scored on voice, specificity, structure, SEO, readability. Site average 84/100; shows exactly which hubs need the next definitive articles.

avg 84.3162/163 pass
Open scores →
05

Asset Library & Tools

AssetURL
Image library for AZ, 71 site images, download-readyhttps://archangel-images-for-az.vercel.appSHARE WITH AZ
SEO dashboard concepts (10 variations, voting page)https://archangel-compare.vercel.appCONCEPTS
Working repo: infographics + content + auditshttps://github.com/mmerlino23/archangel-infographicsPRIVATE
Clean shareable repo A (premium build)https://github.com/mmerlino23/archangel-centers-premiumPRIVATE
Clean shareable repo B (chosen rebuild)https://github.com/mmerlino23/archangel-centers-comebackPRIVATE
Site media inventory (page-by-page, both builds)https://github.com/mmerlino23/archangel-media-inventoryPRIVATE

Also in the vault: 483-keyword research set, May audit of the old WordPress site (scored 41/100, the before-picture for this whole project), generation pipeline + audit crawlers re-runnable on the server, proof screenshots for every delivery in the detailed URL report.

06

How We Got Here

2026-05-05
Baseline: audited the old WordPress site, scored 41/100. 483-keyword research set built. 10 SEO dashboard concepts produced.
2026-05-22
First full rebuild shipped (54 routes). Design exploration continues across 18 candidate builds.
2026-06-06
GK locks Option B (98% URL-match rebuild, safest migration). Handed to AZ; staging goes up on Netlify and grows to 163 pages.
2026-06-10
GK locks the infographic style: Gold Line Editorial on black. Production batch runs: 54 candidates generated, 28 finals QC'd and shipped.
2026-06-11
Content phase opens: 4,002-word /addiction hub article + sections for all 8 drug pages. Full 163-page audit, semantic audit, and content scoring delivered with per-page fixes and the cutover blocker list.
07

Next Steps

Priority order
  1. AZ integration: wire the 28 infographics, the hub article, and the 8 drug-page sections into the staging site (handoff markdowns above; nothing is wired in yet)
  2. Cutover blockers: the 5 items in the audit section, owned by AZ at template level
  3. GK's article topics: pull the Notion list and fold into the production queue
  4. Next articles: dual-diagnosis, therapies, insurance, recovery hubs, then the 45 mapped page opportunities (detox section, medication pages, insurance payer pages)
  5. Launch wave: ~20 articles staged for the 72 hours after cutover, then the 8-week publication schedule from the semantic audit